ATTENTION: Women over 40

She helped me shift my mindset about eating to allow me to break old habits and think much more critically about the foods I was consuming. She asked me to set specific goals then helped me stay on track to meet them. I highly recommend working with her!
No matter what you eat or how you workout, you still don’t like what you see in the mirror?
Or that even though you’re counting calories or cutting out food groups, you can’t seem to sustain the results?
Or that maybe, you just don’t have the “right metabolism” or the “right body type” to get fit?
Stepping into a gym feels like being back in middle school—cliques everywhere and machines that look like medieval torture devices?


Hi, my name is Beth Ann Dice and I’m inviting you to the most effective 6 months of fitness and nutrition you’ve ever experienced, specifically designed for women over 40.

For the last decade, I’ve helped women like you move past the “hard-core exercise & diet mentality” to finally achieve dramatic, sustainable results.
Unlike most programs that set you up to rely on complicated systems, expensive meal plans, and unrealistic workout schedules that are destined to fail once the program ends…
My goal is to strip away all of the unnecessary “rules” and help you create a plan you can commit to so you can unleash a fitter, happier, and healthier version of yourself.

Workouts designed specifically for aging strongHER based on your goals with no need for a gym or burpees
Weekly progress check-ins to help you improve your results
Weekly Mindset Focus trainings to help you improve sleep, manage stress and more!

Flexible meal plans based on your grocery budget, preferences, goals~even specific dietary needs!
Easy-to-follow recipe guides that are easily adaptable whether you are cooking for 1 or 10, even 100!
Weekly food/mood log reviews and plan adjustments as needed

Custom Program Roadmap with regular check-ins and goal reviews
Weekly live coaching calls with replays
Unlimited SMS access between sessions
Private Online Community access with bonus resources!


Certified Personal Trainer
Certified Mobility Coach
Certified Active Aging Specialist
Certified Sleep Coach
Certified Stress Management Coach
Certified Breast Cancer Recovery BOSU® Specialist
Certified Cancer Exercise Specialist




My approach works because it’s about uncovering what works for YOU.
Don’t like kale? It won’t be in your meal plan. Only have 15 minutes to work out? Then let’s find the most effective way to move your body in those 15 minutes you have to spare.
As a coach, it’s not my job to hand-feed you new, impossible rules to follow — it’s my job to know the research, know the science, and have the tools available for you so you can be guided towards what feels good for you.
That’s what’s different about working with me, and that’s why this program has produced fast yet sustainable results for dozens of women just like you.

She has helped so me much with changing my eating habits for the better. I have worked out consistently for over a year for the first time thanks to her. She has in-depth knowledge about nutrition and body issues. She's friendly and professional.
Lay the Foundation for Strength & Confidence
Feel empowered as you build a solid foundation for strength training, learning safe, effective movements that will keep you injury-free and strong for life.
Boost Energy & Improve Mobility
Experience a surge in energy as you activate muscles you haven’t used in years. Move with greater ease and less stiffness in your daily activities.
Gain Strength & Build Momentum
Feel your body getting stronger as you lift with more control and confidence. Every session brings visible progress, increasing motivation.
See & Feel the Difference
Recognize noticeable changes in your strength, stamina, and posture. You’ll feel more capable, both in your workouts and real life--where it really matters!
Build Lean Muscle & Boost Metabolism
Start to see toned muscles and feel the metabolic boost that helps you burn fat more efficiently—even at rest.
Elevate Your Energy & Endurance
Feel unstoppable as your stamina improves. Everyday tasks feel easier, and workouts become more exhilarating.
Boost Confidence & Mental Resilience
Notice how lifting heavier doesn’t just build physical strength—it strengthens your mindset, resilience, and self-belief.
Break Through Plateaus & Feel Empowered
Push past previous limits and realize how much stronger you’ve become. The sense of achievement fuels even greater progress.
Move with Strength & Grace
Feel more balanced, agile, and powerful. Your body is moving better than it has in years, making daily life more enjoyable.
Develop Lasting Strength for Life
Experience the deep confidence that comes from knowing your body is capable, resilient, and strong at any age.
Feel Younger, Stronger, & More Vibrant
Your body is thriving—muscle definition, endurance, and overall wellness are at an all-time high.
Celebrate Your Transformation
You’ve gained more than just muscle—you’ve gained confidence, strength, and the knowledge that you are unstoppable.
You’re ready to make strength training a priority beyond your 40s.
You want a clear, science-backed path to achieving real results.
You’re tired of programs that don’t deliver lasting change.
You’re committed to aging strong, feeling fit, and staying healthy for years to come.
This Program IS NOT FOR YOU IF…
You’re not willing to carve out time to show up for YOURSELF for 2 specific at-home or in-studio workouts and complete your required check-ins
You’re still looking for a quick fix even if it means you lose your results as quickly as you achieved them
You’re not coachable
You think "hard core" is the only way to go to get the results you desire.
You give up when things get uncomfortable or let obstacles win
Who Is
Beth AnnDice is a [Certified Personal Trainer] with a degree in Kinesiology from [UCSB], who is passionate about [WHY YOU DO WHAT YOU DO]. Since [2010], she has been helping [TYPE OF PEOPLE] achieve [GOAL] by using [METHOD].
In her free time, Beth AnnDice likes to [HOBBIES]!

My goal is to make sure this program is the perfect fit for anyone who joins, which is why there’s an application process. I want to set you up for success, whether it’s with this program or one that’s a better fit for your needs and goals right now.
When you click the button to apply, you’ll be taken to a short form. The questions on the form allow me to understand what your challenges are at the moment, and what you’re wanting to achieve. From there, you’ll be able to book a time and date for a FREE 30-minute call on my calendar to discuss your application and see if this program is a good fit for you. Either way, I will make sure you leave with a resource, program, or guidance that can help you with your next steps!
This program is different because you’re different! I customize your plan to YOU — your needs, your preferences, and even your schedule. I want to set you up for success, not failure, so everything we do together is highly tailored to what will work best for you to stay consistent.
Yes. If you show up and do the work inside of this program and still don’t get results like the dozens of other clients who have, you’ll receive a complete refund for the program.
Throughout the program, we will meet privately to review your progress to ensure that we are working together to help you meet or exceed your goals--we may even find we need to set new goals! As we approach the 6 month mark, we will meet privately again to decide together if it makes sense to move into the next phase of the program, or if a new program is best suited for you to achieve those goals-even if that means a different gym!