ATTENTION: Women over 40

Unlock Your Strength, Confidence, and Vitality...

even if you don't feel like you belong in a gym

Drop the inconsistency and receive the customized guidance, accountability, and support that has helped dozens of women regain their energy and take control of their health for good.

Accelerate Your Results With 90 Days of Customized 1:1 Fitness & Nutrition Coaching

Drop the inconsistency and receive the customized guidance, accountability, and support that has helped 500+ men and women take control of their health for good.

"She helped me shift my mindset"

She helped me shift my mindset about eating to allow me to break old habits and think much more critically about the foods I was consuming. She asked me to set specific goals then helped me stay on track to meet them. I highly recommend working with her!

~Kate P.

Have you ever felt like…

  • No matter what you eat or how you workout, you still don’t like what you see in the mirror?

  • Or that even though you’re counting calories or cutting out food groups, you can’t seem to sustain the results?

  • Or that maybe, you just don’t have the “right metabolism” or the “right body type” to get fit?

  • Stepping into a gym feels like being back in middle schoolcliques everywhere and machines that look like medieval torture devices?

…It’s frustrating, isn’t it? 

The truth is, getting and staying strong is much simpler than most of us allow it to be, even as we age…

Hi, my name is Beth Ann Dice and I’m inviting you to the most effective 6 months of fitness and nutrition you’ve ever experienced, specifically designed for women over 40.

For the last decade, I’ve helped women like you move past the “hard-core exercise & diet mentality” to finally achieve dramatic, sustainable results.  

Unlike most programs that set you up to rely on complicated systems, expensive meal plans, and unrealistic workout schedules that are destined to fail once the program ends…

My goal is to strip away all of the unnecessary “rules” and help you create a plan you can commit to so you can unleash a fitter, happier, and healthier version of yourself.

What’s Included?

FITNESS

  • Workouts designed specifically for aging strongHER based on your goals with no need for a gym or burpees

  • Weekly progress check-ins to help you improve your results

  • Weekly Mindset Focus trainings to help you improve sleep, manage stress and more!

NUTRITION

  • Flexible meal plans based on your grocery budget, preferences, goals~even specific dietary needs!

  • Easy-to-follow recipe guides that are easily adaptable whether you are cooking for 1 or 10, even 100!

  • Weekly food/mood log reviews and plan adjustments as needed

 

ACCOUNTABILITY

  • Custom Program Roadmap with regular check-ins and goal reviews

  • Weekly live coaching calls with replays

  • Unlimited SMS access between sessions

  • Private Online Community access with bonus resources!

 

WHY Work With Me? 

  • Certified Personal Trainer

  • Certified Mobility Coach

  • Certified Active Aging Specialist

  • Certified Sleep Coach

  • Certified Stress Management Coach

  • Certified Breast Cancer Recovery BOSU® Specialist

  • Certified Cancer Exercise Specialist

Here’s What’s Possible WHEN YOU WORK WITH ME…

Why Do MY

Programs

Work So Well? 

My approach works because it’s about uncovering what works for YOU. 

Don’t like kale? It won’t be in your meal plan. Only have 15 minutes to work out? Then let’s find the most effective way to move your body in those 15 minutes you have to spare. 

As a coach, it’s not my job to hand-feed you new, impossible rules to follow — it’s my job to know the research, know the science, and have the tools available for you so you can be guided towards what feels good for you. 

That’s what’s different about working with me, and that’s why this program has produced fast yet sustainable results for dozens of women just like you.

"I have worked out consistently for over a year"

She has helped so me much with changing my eating habits for the better. I have worked out consistently for over a year for the first time thanks to her. She has in-depth knowledge about nutrition and body issues. She's friendly and professional.

~Angie B

What to Expect In the FIRST

120-DayS of the Program

WEEK 1&2

Lay the Foundation for Strength & Confidence

Feel empowered as you build a solid foundation for strength training, learning safe, effective movements that will keep you injury-free and strong for life.

WEEK 3&4

Boost Energy & Improve Mobility

Experience a surge in energy as you activate muscles you haven’t used in years. Move with greater ease and less stiffness in your daily activities.

WEEK 5&6

Gain Strength & Build Momentum

Feel your body getting stronger as you lift with more control and confidence. Every session brings visible progress, increasing motivation.

WEEK 7&8

See & Feel the Difference

Recognize noticeable changes in your strength, stamina, and posture. You’ll feel more capable, both in your workouts and real life--where it really matters!

WEEK 9&10

Build Lean Muscle & Boost Metabolism

Start to see toned muscles and feel the metabolic boost that helps you burn fat more efficiently—even at rest.

WEEK 11&12

Elevate Your Energy & Endurance

Feel unstoppable as your stamina improves. Everyday tasks feel easier, and workouts become more exhilarating.

WEEK 13&14

Boost Confidence & Mental Resilience

Notice how lifting heavier doesn’t just build physical strength—it strengthens your mindset, resilience, and self-belief.

WEEK 15&16

Break Through Plateaus & Feel Empowered

Push past previous limits and realize how much stronger you’ve become. The sense of achievement fuels even greater progress.

WEEK 17&18

Move with Strength & Grace

Feel more balanced, agile, and powerful. Your body is moving better than it has in years, making daily life more enjoyable.

WEEK 19&20

Develop Lasting Strength for Life

Experience the deep confidence that comes from knowing your body is capable, resilient, and strong at any age.

WEEK 21&22

Feel Younger, Stronger, & More Vibrant

Your body is thriving—muscle definition, endurance, and overall wellness are at an all-time high.

WEEK 23&24

Celebrate Your Transformation

You’ve gained more than just muscle—you’ve gained confidence, strength, and the knowledge that you are unstoppable.

This Program IS FOR YOU IF…

  • You’re ready to make strength training a priority beyond your 40s.

  • You want a clear, science-backed path to achieving real results.

  • You’re tired of programs that don’t deliver lasting change.

  • You’re committed to aging strong, feeling fit, and staying healthy for years to come.

  • You’re not willing to carve out time to show up for YOURSELF for 2 specific at-home or in-studio workouts and complete your required check-ins

  • You’re still looking for a quick fix even if it means you lose your results as quickly as you achieved them

  • You’re not coachable 

  • You think "hard core" is the only way to go to get the results you desire.

  • You give up when things get uncomfortable or let obstacles win

 

Who Is

Beth AnnDice?

Beth AnnDice is a [Certified Personal Trainer] with a degree in Kinesiology from [UCSB], who is passionate about [WHY YOU DO WHAT YOU DO]. Since [2010], she has been helping [TYPE OF PEOPLE] achieve [GOAL] by using [METHOD].

In her free time, Beth AnnDice likes to [HOBBIES]! 

Frequently Asked Questions:

My goal is to make sure this program is the perfect fit for anyone who joins, which is why there’s an application process. I want to set you up for success, whether it’s with this program or one that’s a better fit for your needs and goals right now. 

When you click the button to apply, you’ll be taken to a short form. The questions on the form allow me to understand what your challenges are at the moment, and what you’re wanting to achieve. From there, you’ll be able to book a time and date for a FREE 45-minute call on my calendar to discuss your form and see if this program is a good fit for you. Either way, I will make sure you leave with a resource, program, or guidance that can help you with your next steps!

This program is different because you’re different! I customize your plan to YOU — your needs, your preferences, and even your schedule. I want to set you up for success, not failure, so everything we do together is highly tailored to what will work best for you to stay consistent. 

Why do I need to apply? 

My goal is to make sure this program is the perfect fit for anyone who joins, which is why there’s an application process. I want to set you up for success, whether it’s with this program or one that’s a better fit for your needs and goals right now. 

What happens when I apply? 

When you click the button to apply, you’ll be taken to a short form. The questions on the form allow me to understand what your challenges are at the moment, and what you’re wanting to achieve. From there, you’ll be able to book a time and date for a FREE 30-minute call on my calendar to discuss your application and see if this program is a good fit for you. Either way, I will make sure you leave with a resource, program, or guidance that can help you with your next steps!

How is this program different?

This program is different because you’re different! I customize your plan to YOU — your needs, your preferences, and even your schedule. I want to set you up for success, not failure, so everything we do together is highly tailored to what will work best for you to stay consistent. 

Do you have a guarantee? 

Yes. If you show up and do the work inside of this program and still don’t get results like the dozens of other clients who have, you’ll receive a complete refund for the program. 

What happens after 6 months? 

Throughout the program, we will meet privately to review your progress to ensure that we are working together to help you meet or exceed your goals--we may even find we need to set new goals! As we approach the 6 month mark, we will meet privately again to decide together if it makes sense to move into the next phase of the program, or if a new program is best suited for you to achieve those goals-even if that means a different gym!

Yes. If you show up and do the work inside of this program and still don’t get results like the 500+ other clients who have, you’ll receive unlimited coaching until you hit the goals we agreed on in the beginning of your program. 

IMPORTANT LEGAL DISCLAIMER FOR TESTIMONIALS, RISK AND TYPICAL RESULTS

Achieving optimal health and fitness is not an exact science and the combination of exercise and input to achieve desired results may vary from individual to individual. Following lifestyle, fitness, nutrition and general health tips or programs contained on this website/blog does not guarantee that you will achieve the desired results or that you will look like images that might be posted on this website/blog.Please consult your doctor before beginning any exercise or diet program.

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